“Portugal has made great progress in restricting food advertising targeted at children, but in terms of food marketing on social media, we still have many challenges to overcome”, admits Cátia Pontes in an article of opinion at Diário de Leiria regarding the influence of social media on food education in children and young people.

Beyond the family, the consumption of digital content and its ability to disseminate information is pointed out as determinant on food choices  concerning the definition of the corporal image on young people, a vulnerable group for who is necessary rethink “the best strategy ro perform food education”.